O.Z. TYLER KENTUCKY BOURBON
KENTUCKY BOURBON
FROM
A NEW PERSPECTIVE
It’s. About. Time.
Using patented technology, O.Z. Tyler fuses science with tradition allowing for world-famous Kentucky Bourbon flavor with a significantly shorter distilling period.
This ad campaign focuses on the fusion of old school vs. new school to illustrate that doing things the “old way” just because that’s the way the they’ve always been done doesn’t mean that it’s the only way.
TRADITION
MEETS
INNOVATION
Toast The Innovators
Just because someone doesn’t “need” to revolutionize the bourbon distillation process, doesn’t mean they shouldn’t.
This ad campaign focuses on the science inside the bottle and salutes the innovators who didn’t say, “Why?” but chose to instead say, “Why not?”
EARLY
LOGO
CONCEPTS
BOTTLE SHAPE
& GRAPHIC
EXPLORATION
